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3 Important Factors to Consider When Hiring a Photographer for Your Business

Posted on Jan 16, 2015

Your business is a very important investment you made in your life. With this in mind, you have to do everything to keep it afloat and stay competitive. One of the best ways to do this is using custom imagery, in which case you need skilful hands behind the camera. However, hiring the right corporate photographer from Sydney, London or wherever you are in the world can sometimes be difficult. To make the task easier, you can just focus on 3 important things.

1. Details of Your Project

Before you start searching for a photographer, straighten out the details of your project. Your corporate photographer from Sydney or London will need sufficient information to properly make an estimate for the job. The details can include the number of people and products to be photographed, setting, type of background, background colours to use, time frame to finish the project, post-production plans, purpose of the images and, probably the most important, budget.

2. The Photographer’s Fee Structure

Mostly, commercial photographers consider two factors when pricing a job—creative and licensing fees. The former is for their services the photographer provides as a creative visual communicator. The latter is based on your intended use of the images. Because these professionals create intellectual property, they legally own the copyright, but will license the pictures to you for business use. This process is important in protecting both you and your photographer should there be misinterpretation and infringement issues in the future.

Other fees may include those for assistance in shoot coordination, post-production and file transfer, which should be clearly stated on the estimate.

Speaking of estimates, evaluate all line items, and should there be things you don’t understand, don’t be afraid to ask questions to your photographer and suggest making revisions if necessary.

3. Closing the Deal

Once you and your photographer have agreed upon an estimate, you can then create a contract, which should be signed before any shooting takes place. If there are changes to the project, you should also make a change order, which should also be discussed and signed before going ahead with the rest of the shoot.

By just focusing on these 3 factors, everything will just follow, making the task of hiring a photographer, like me, easier. Now, we can start creating custom images that work for your bottomline.

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