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Giving Your Start-Up a Competitive Edge: 3 Helpful Things You Can Do

Posted on Mar 02, 2015


If you own a new venture, you probably already know how hard it is to stand out from the crowd and make yourself known to your target audience. This is especially true if you've entered a niche such as wedding photography that's already saturated with hundreds (if not thousands) of businesses like http://www.morkosphotography.com.au/ for instance. This is also the case if you're in a particularly aggressive market and are facing against intensely competitive companies.

But don't let these roadblocks stop you. After all, there are lots of ways to give your SME a leg up and help it rise above your competitors. Some of the things you can do include:

Learning to delegate non-core activities

Two of the keys to success involve knowing how to identify non-core tasks and outsourcing them to the right experts. By taking these steps, you'll avoid overexerting yourself and becoming too tired and stressed to do a good job. You can also focus on the activities that really matter to your business instead of wasting time and energy on trivial matters.

For instance, instead of getting chained to your desk as you handle customer calls, you can take advantage of the virtual office services from Netcall Solutions. By doing this, you'll have your own virtual telephone number as well as a professional and fully trained receptionist. You even have the option of having your calls routed to your landline, mobile or voicemail or letting your receptionist answer them for you. As a result, you can focus on other important tasks while enjoying peace of mind, knowing no call from your customers goes unanswered.

Investing in high-quality commercial photographs

Doing this might not be on the top of your list, but it should be since having detailed, gorgeous and professionally taken images can greatly help you in marketing your business. Sure, you can always use stock photos, but the fact remains that they can be dull, boring and too general to make a great impression on your customers. If you want to make a huge impact on your target audience and ensure your leaflets, brochures and online adverts will stand out, get the help of a skilful and experienced photographer ASAP.

Another option is to have a high quality promotional video on your site. Use quality Video production companies in Dubai, to grab people's attention online.

There's no need to fret since finding the right person to work with isn't difficult. If you're based in the South Coast, for example, just get in touch with us here at andystarmorephotography.co.uk. Our resident expert, Andy Starmore, has an excellent educational background in photography and has spent several years working in the industry. With his skills and experience, he can take clear, detailed and eye-catching images that can help you attract customers and strengthen your brand. He can even cover product launches, trade shows and other corporate functions you might want to host and ensure you'll have fantastic pictures of these events.

Cutting costs without sacrificing quality

One of the best ways to give your new business an edge is to save as much as money as you can. By doing this, you'll avoid wasting your limited cash and ending up knee-deep in huge debts. Of course, you'll eventually have enough funds to grow your business and take it beyond the start-up phase.

Luckily, there are lots of ways to reduce your expenses and increase your savings. One of these, as mentioned above, is to outsource non-core tasks, such as obtaining virtual office services from Netcall Solutions instead of getting a full-time receptionist and hiring a freelance SEO expert instead of having one in-house. You can also:

  • Take steps to reduce your energy consumption and cut back on your utility bills. You can start by replacing old light bulbs with energy-efficient LEDs or CFLs and swapping draughty windows for double- or triple-glazed models.
  • Buy office supplies online to take advantage of cheaper prices and perhaps even have access to special deals and discounts.
  • Exploring online advertising methods, which are less expensive than their traditional counterparts and are often even more effective.

Use these tips now to give your start-up a boost and put it on the path to success!

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